Topple
Privacy Policy
Last updated 30 August 2026
The short version. Topple collects a small amount of anonymous data about how the game is played — which levels people reach, how many tries a level takes — so it can be made better.
There is no sign-in and the game shows no adverts. It does measure which adverts brought players to the game, which involves Meta (Facebook). You can switch the usage data off in the game's Settings, and on iPhone you can decline ad tracking when asked.
Who we are
Topple is published by NMG Studios, which is the data controller for the information described below.
For anything on this page, contact ali.m021216@gmail.com.
What Topple collects
Anonymous usage data
The game uses Google Analytics for Firebase to record how it is played. This covers:
- Gameplay events — opening the game, starting a level, completing a level, and for each completion: how many attempts it took, how long it took, how many stars were earned, and how many hints were used.
- Two summary values — the furthest level reached, and how many hints remain.
- Technical information collected automatically by Firebase — device model, operating system version, app version, language, approximate location (country or region, worked out from your IP address), and a randomly generated identifier for your installation of the app.
That installation identifier is not linked to you, is not shared with other apps, and is replaced with a new one if you uninstall and reinstall.
Measuring our adverts
We advertise Topple on Facebook and Instagram. So that we can tell which adverts actually bring players in — rather than paying for ones that do not — the game includes Meta's measurement kit. It reports that an install happened, that the game was opened, and that a player reached level 5, 10, 25, 50 or 100. It reports nothing else about how you play.
On iPhone and iPad this uses Apple's advertising identifier, and only if you tap "Allow" on the tracking prompt. If you decline, or never answer, no identifier is used and Meta receives only Apple's own anonymous summary of ad performance. On Android it uses the Google advertising ID, which you can reset or switch off in Settings → Privacy → Ads.
Information kept only on your device
Your level progress, your remaining hints, and whether you have already seen the hint explainer are stored in your device's local storage. This never leaves your device, is never sent to us, and is deleted when you uninstall the game.
What Topple does not collect
- Nothing that identifies you. No name, email address, phone number or account — the game has no sign-in of any kind.
- No adverts inside the game. Topple shows none, and never interrupts play to sell you anything.
- No precise location, contacts, photos, files, camera or microphone. The game requests none of these permissions.
- No advertising identifier on iPhone unless you allow it. Decline the tracking prompt and none is used.
- No selling to data brokers, and no sharing with anyone beyond the two companies named below.
Why we collect it
To find out whether people come back to the game, and which levels are too hard or too easy, so that the game can be improved. Topple has 203 hand-verified levels and this is how we learn whether the difficulty we designed matches the difficulty people actually experience.
Under UK and EU data protection law, our lawful basis for the gameplay statistics is legitimate interests — improving a product that people have chosen to use. That data is not linked to an identifiable person.
For advert measurement, where an advertising identifier is involved, the basis is your consent: on iPhone that is the tracking prompt, and you can change it later in Settings. This is the only part of Topple that involves a third party for advertising purposes, and it is the part you can refuse outright.
Who else processes it
Google LLC provides Firebase and Google Analytics, and processes this data on our behalf. It may be processed on servers in the United States and in other countries where Google operates, under Google's own safeguards for international transfers.
Meta Platforms (Facebook) receives the advert-measurement events described above, so that it can tell us which campaigns worked. Meta acts as an independent controller for that data under its own terms.
No one else receives any of this data.
How long it is kept
Individual event records are kept for up to 14 months and are then deleted automatically. Aggregated statistics — counts and averages that cannot be traced to any single installation — may be kept for longer.
Your choices
You can turn data collection off at any time. Open Settings — the gear at the top of the screen, or the Settings link on the opening screen — and tap Anonymous usage data so that it reads OFF. The choice is remembered between sessions, and using "Start over" to erase your progress does not change it.
Once it is off, the game stops sending anything. Information recorded earlier in the same session cannot be recalled, but from the next time you open the game nothing at all is collected.
Advert measurement is separate and you can refuse it. On iPhone and iPad, decline the tracking prompt when it appears, or change your mind any time under Settings → Privacy & Security → Tracking. On Android, turn on Delete advertising ID under Settings → Privacy → Ads.
Uninstalling the game also stops all collection, and additionally deletes the progress stored on your device.
Because this data is anonymous and is not linked to a name, an email address or an account, we usually have no way to find the records belonging to a particular person, and so cannot act on an individual request to see or delete them. This is a consequence of collecting as little as possible, not an attempt to avoid the obligation.
If you are in the UK or the EEA, you have rights over personal data, including access, correction, erasure, restriction, objection and portability. Write to ali.m021216@gmail.com and we will do what we can. You may also complain to your data protection authority — in the UK, the Information Commissioner's Office.
Children
Topple is a general-audience puzzle game. It is not directed at children under 13 and we do not knowingly collect data from them. If you believe a child has provided us with data, please get in touch and we will delete it.
Changes to this policy
If the way the game handles data changes, this page will be updated and the date at the top will change. Significant changes will also be mentioned in the app's release notes.